At APDI Group (Agrupación de Profesionales para el Desarrollo Internacional S.L.), we are taking a new step forward in our evolution with the launch of our renewed visual identity. This rebranding is not simply an aesthetic update; it is a visual representation of who we are today as a comprehensive consultancy specializing in European projects, training, international mobility, digital transformation, communication, and strategic advisory services.
The transformation of our brand has recently been featured by El Independiente, highlighting our role as a driving force for professional and social development from the heart of Granada.
From our headquarters on Calle Cárcel Baja, next to Granada Cathedral, we work every day to connect talent, institutions, and companies with European opportunities. Our new visual identity stems from this commitment to continuous growth and our ability to adapt to a constantly evolving environment without losing our essence.
Creativity, ambition, movement, and a strong European connection define this new stage. We have developed a flexible visual system capable of adapting to different contexts and formats, incorporating a logo with subtle dimensional depth and solid, contemporary typography.
One of the most distinctive elements of our rebranding is our structured color system by business areas: blue represents Projects; orange represents Communication; yellow identifies our Digital division; burgundy reflects Advisory services; and additional tones distinguish Training and International Mobility. This structure visually reflects the diversity and internal coherence of our multidisciplinary team.
Beyond the new design, our core purpose remains unchanged: improving employability and strengthening competitiveness within our environment. We support our partners at every stage of their projects—from needs assessment and proposal development to implementation and final reporting—particularly in the field of European funding. We do not seek clients; we build partnerships. We grow when our partners grow.
International mobility, specialized training, and digital transformation remain central pillars of our work. We act as a European bridge, facilitating programs and experiences that generate meaningful and sustainable impact.
Culture and social cohesion are also embedded in our DNA through our “Culture in Action” line of work. We understand development as a holistic concept that combines economic growth, social impact, and cultural dynamism.
This rebranding process, developed internally by our Communication and Marketing Department following an active listening exercise within our team, has resulted in an identity that not only reflects what we do but truly represents who we are: a strategic, innovative, and constantly evolving organization rooted in Granada, with a European outlook and a clear mission to create opportunities.
